Friday, June 17, 2011
Today's newspapers might carry a 1x2 inch "ad" showing what movies are plaving at each of our local movie theaters. But there was a time when just about every movie that was showing would have it's very own full size ad appear in the daily newspapers throughout the country. Locally, I think that started to fade out around the 1980s more or less.
I remember that when we just had the Plaza, Tivoli, the Bordertown drive inn and the short-lived cinemas I and II, you could open up the Lared Times (especially the Sunday version) and find the kind of ads that are now only found in theater lobbies under "coming attractions". With the internet and trailers being so readily available, there's no longer any need to advertise in newspapers beyond simply announcing the start times. Que Lastima, some of those ads were pretty entertaining in and of themselves.