|Kayaking down the Rio Grande has recently become very popular|
Sean Bowlin, in LMT's Business Journal, referred to the city of Laredo's campaign for an image makeover as having a whole lot of sizzle but not much steak. This reminded me of the Rick Perry saying: "all hat and no cattle". Another such saying that comes to mind is when Mr. Cowboy Cumbia himself, Javier Molina was speaking in front of former Mayor Betty Flores and the city council. He was upset with the council about some particular issue and stated something to the effect of the city being like a longhorn: a point here, a point there and all bull in the middle. You get the point. No pun intended. Even Laredotejas has written in the past, that one thing is to makeover the city's image but another thing to actually change the reality of what the city has to offer.
In today's article, Bowlin goes on to question just what the next step in the rebranding effort is. He is not alone. Many of us have also been wondering what follows in the wake of the Kell-Munoz study. After spending $300,000 on that firm for a downtown revitalization study, not much more has happened besides mostly talk. Bowlin apparently agrees that even all the marketing firms in Texas can only do so much.
One example of how important good ideas are to truly changing our city is the continuing interest in kayaking down the Rio Grande. This did not take the construction of any multi-million dollar buildings. It did not rely on any laws having to be changed. It did not depend on the acquisition of valuable land. Someone had an idea and moved on it and the results have been very positive. I apologize for not having all the facts on exactly who was responsible for making Rio Grande Kayaking events a reality although the name Big River outfitters comes to mind. Please someone correct me if I'm wrong. The gist of my message is that good ideas are invaluable and we should all have the opportunity to express them to our politicians before they go spending another $300,000 and not having much to show for it.