Wednesday, February 2, 2011
Laredo Taco Company employing cutting edge technology in advertising
From CSP Daily News: Taco Tweets, Texas Style
CORPUS CHRISTI, Texas -- Susser Holding Corp.'s Stripes convenience store chain has come up with a high-tech and high-profile way to promote its Laredo Taco Co. tacos, the company said recently on its Facebook and Twitter pages.
The company's Firehouse Agency thought a good way to do it would be to publicize the positive feedback Stripes had gotten for its tacos on Twitter, letting its customers essentially become its copywriters by putting those tweets up on digital billboards.
Working with Lamar Advertising, Firehouse combined two of the hottest areas of media right now, said the report, social media and digital outdoor. "The agency monitors any conversation happening on Twitter about @stripesstores and their tacos," Lamar digital strategist Ian Dallimore told the publication. "The tweets are then sent to Lamar's data feed manager, where the tweets are filtered and stream live to the digital billboard."
Eight billboards across Texas are running the campaign, the report said. The campaign, which will run through March 3, uses Lamar's iSpot technology, which allows billboards to include live data feeds.The billboards are in six markets: Corpus Christi, Brownsville/Rio Grande Valley, Laredo, Lubbock, Midland/Odessa and San Angelo, Texas.