City enlists "elite" PR firm to market new golf course



Kingwood, Texas course managed by On Course Strategies LLC

The city of Laredo has decided to secure the services of On Course Strategies LLC to manage, market and promote the Max Mandel golf course now under construction. On Course has been in business since 2001 and is based in Connecticut. Some of the other golf course it manages in Texas are located in Spring, Kingwood, Round Rock and Austin. Assistant city manager Horacio De Leon referred to the selected firm as "among the elite golf public relations and event marketing agencies vying for the project", according to today's Laredo Morning Times.

As previously mentioned, one of the properties managed by On Course is located in Kingwood, Texas which is northeast of Houston. Namely, it's the Kingwood Cove Golf Club. I took the liberty of visiting their website from where I obtained the following information.

Kingwood Cove Golf Club Membership Options

Player's Club Membership ….…….…...… $25 / Month
Single Annual Payment Option……………..$275

• Unlimited Driving Range Usage
• Complimentary Instructional Clinics
• KW Cove Golf Association Events
• USGA Golf Handicap Maintained
• Ride or Walk for $12 After 2:00 pm daily
• 10% Food & Beverage Discount
• 20% Golf Shop Merchandise Discount
• 10% Private Instruction Discount

Player's Club Plus Membership ….….. $50 / Month
Single Annual Payment Option…………… $550

• All Regular Player's Club Benefits
• One $15 Weekday Guest Pass Per Month
• Ride for $15 Before 2:00 pm Weekdays
• Walk for $5 Anytime Weekdays

Player's Club Premier Membership….. $75 / Month
Single Annual Payment Optio……………… $825

• All Player's Club Plus Benefits
• Ride for $15 Before 2:00 pm Weekends

Player's Unlimited Membership .….. $175 / Month
Single Annual Payment Option….…… $1,925

• All Player's Premier Benefits
• Unlimited Cart & Walking Fees Included

Convert Any Player's Club Membership to a
Family Membership for 60% of the Base Plan Rate.....