Monday, September 26, 2011

Thinking beyond the balloon; another publicity stunt.

Up, Up and away: It looks like the balloon lady is a veteran at seeking publicity. There was no shortage of pics of her on the Internet

There's one of those human interests stories making the rounds throughout TV stations around the country. An unemployed lady has resorted to sending up 100 helium-filled balloons into the atmosphere, each one containing one of her resumes. She probably knew such a stunt would get her attention and she was absolutely right. That's not really surprising in the "reality show" world.

After the story aired on Pro8News at noon, co-anchor Victoria Marshall had an interesting take: "It's a little bit strange but she's also polluting the environment" Marshall said as the noon broadcast signed off.

Here's the rest of the story from abc affiliate

GUILFORD COUNTY -- After nearly a year of looking for work with no success, a North Carolina woman said she was ready to try anything. Sherell Elangwe's idea to find employment was to place her resume inside helium filled balloons and then release them.

"Desperate times call for desperate measures," Sherell Elangwe said. "And whatever it takes I'm going to do it to get a job."

Elangwe said she sent out 100 resumes a week to jobs she's qualified for- positions in marketing, public relations, human resources. But she hadn't earned a single interview from those efforts. The 36-year old job hunter knew the balloon idea was a long shot, but hopes it would bring her some attention.

Elangwe said she had already received emails from potential employers who have found her balloons.


  1. This comment has been removed by the author.

  2. In tomorrow's edition of Pro 8 News:

    "The story of the unemployed lady who in a desperate bid to seek employment taped her resume to dumped tires throughout the city."

  3. Now we're thinking! That's a lot more than 100, that's for sure.

  4. That way when they ask her if she's gone out and applied for employement, she can say "Yes, I went all over town!". Nambre !