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| For all your fine wine needs, HEB nows has a bonafide Wine Steward on staff |
I was watching Pro8news' morning chat the other day. Victoria Marshall was hosting a segment with a lady named Fay Mainhart. I listened curiously as Ms. Marshall introduced her as a "wine steward" for the HEB at DelMar and McPherson. It made sense right away that if any HEB would have such a connosieur on it's staff, it would be the one known locally as "Gucci-B". It seems apparent that the trend is towards new occupational designations that carry a tinge of elite exclusivity. Just down the street from the wine steward, you can find several certified barristas honing their craft at the nearby Starbucks.
It seems the weaker the economy gets, the more creative people are becoming with conjuring up, virtually out of thin air, these Madison Avenue names for their jobs. When I first heard the term wedding planner, I was pretty sure I heard wrong. I thought, wait a minute, someone is getting paid just to plan a wedding? Well, now there's entire shows on TV showing us just how complicated (fabricated) this process is. Am I the last to hear of baby shower planners and Carne asada planners? Surely they can't be far behind if they're not here already, locked in brutal competition for the next event?
So, if Wine stewards and barristas are already in our midst, what's next? Will we have to consult a telefonista for our cell phone needs? Will the butcher/carnicero now need an appointment to consult with you and will you have to refer to him/her as your protein advisor? I certainly hope not.
Sincerly,
Maximiliano, Administrator-General in charge of editing and embellishment
i think both barista and wine steward or as its known by its original title sommelier are both very old occupations/titles, but i get what you mean about getting creative during a downturn
ReplyDeleteYou're right. I shouldn't have said these terms are new but they're being resurrected so to speak. Thanks, I appreciate the comment.
ReplyDelete